McMinnville Fire District

After a multiyear review, the City of McMinnville decided to proceed with special district formation to support sustainable funding for fire and emergency services. Over the course of a nine-month engagement, Praxis provided the key capacity for the fire department to conduct an education campaign around the measure referred to voters. Our work included messaging development, materials and content development, speaker training, meeting facilitation, media relations strategy, and print and digital paid communications programs. Praxis helped the department build the campaign and provided a major portion of the capacity to complete it. This work ultimately culminated in Measure 36-226 and 36-227. The new District was created with 60% of the vote, and the rural district was dissolved with 53% of the vote.